REQUIREMENT:
Branding, launch and marketing support for this BBC training facility.
The BBC needed to appeal to a commercial market as previously all
resources were only available to ‘internal customers’.
It was agreed that the doors to Wood Norton, a centre of excellence
for training technicians and production professionals (sound and
vision), would therefore be opened to the outside world. It was
the first ever business to be launched so this was a high profile
and important role for us.
INVOLVEMENT:
| • |
Consultancy |
| • |
Research |
| • |
Logo, branding, positioning |
| • |
Stationery |
| • |
Corporate folder and brochure |
| • |
Extensive and complex training couse information
books covering all the modules available |
• |
Launch
video |
• |
Launch event at BBC Wood Lane Studios including
theme, creative treatment, invitations, high-tech production,
catering and management, speaker scripts etc Pic
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