REQUIREMENT: Branding, launch and marketing support for this BBC facility at Wood Norton near Evesham. The BBC needed to appeal to a commercial market as previously all resources were only available to the BBC. Wood Norton encompasses a conference and accommodation centre and a 5* hotel with Michelin restaurant. Reporting was at a high level as this was a new, high profile initiative for them. It was the second business (after the training facility) to open its doors to an external market.

INVOLVEMENT:

• Consultancy
• Research
• Logo, branding, positioning
• Set-up and management of database system
• Stationery
• Mailers and brochures (prior to the completion of major restoration of the hotel)
• Launch activity
• Post launch mailers and brochures
• Event programme development and promotion
• Advertising Pic 1 / Pic 2
• Promotional video
• Events / exhibitions – across Europe
• Reservations forms, key cards etc
• Development and marketing for a wedding package
• Development and marketing for a Christmas package

WEBSITE: www.wnhall.co.uk