REQUIREMENT: Secure listings for Braun Household appliances in Tesco – particularly the hand-blenders.

INVOLVEMENT: This was a tall order and required ingenious methods to be applied! Fusion MCR developed a three-way relationship and marketing programme which involved Braun, Meat New Zealand and Tesco to prove that Braun products could justify their existence in-store. The result was that Braun was listed as an on-going line.

Activity included:-

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Telemarketing and potential partner meetings to identify appropriate brands to support Braun

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Styling, recipe development, photography and production of a recipe leaflet using Tesco product and New Zealand Lamb.

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Promotion consisting of coupons for money-off Braun products and New Zealand Lamb (featured in the above)

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In-store point of sale

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Initiation of a WIGIG (When It’s Gone It’s Gone) on Braun products

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In-store cookery demonstrations including briefing of promotional staff, set-up, organization of booths and products / ingredients

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Store magazine features