REQUIREMENT: Fusion MCR launched this innovative and technically advanced two-phase mouthwash in 1997 then drove its growth in the retail, professional and trade environments. We provided in-depth outsourced marketing and creative resources since inception and were totally involved with the brands development and growth. Fusion MCR was also responsible for launching the original product into the Australian / New Zealand markets and for developing and launching new Dentyl pH Exhilaration into the UK, in 2006. Interacting at board level, we helped achieve enviable market status, taking the brand to number two position within the mouthwash sector in the UK.

INVOLVEMENT
• Consultancy and marketing direction
• Branding Pic 1 / Pic 2
• Identification and development of proposition and positioning Pic 1 / Pic 2
• Packaging – launch, evolution, new product, international markets Pic 1 / Pic 2 / Pic 3
• New product development and launch Pic 1 / Pic 2
• Retailer presentations and negotiations
• Point-of-sale Pic 1 / Pic 2 / Pic 3
• Sales promotions Pic 1 / Pic 2 / Pic 3
• PR direction Pic 1 / Pic 2 / Pic 3 / Pic 4
• Sampling Pic 1 / Pic 2 / Pic 3 / Pic 4
• Exhibitions and events
• Website
• Trade sell-in campaigns Pic 1 / Pic 2
• Literature Pic 1 / Pic 2 / Pic 3

ADVERTISING
• TV
• Press Pic 1 / Pic 2 / Pic 3
• Poster
• Retailer support
• Photography Pic 1 / Pic 2

WEBSITE: www.dentylph.com