REQUIREMENT:
Build a relationship between these three international IT specialists
to reflect their respective roles within the IT sector – HP
(hardware), Oracle (Software) and EMC2 (storage). The brief was
to target specifiers across Europe.
INVOLVEMENT:
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Extensive partnership management and direction |
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Development of proposition and positoning |
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Development
of ‘joint’ logo and branding for the
partnership |
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Mailing of invitations,
list management and responses to an event |
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Brochures
and information
leaflets |
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Concept development, planning, implementation, script writing
and delivery of a highly technical performance / event to launch
this concept, in 6 countries across Europe |
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