REQUIREMENT: Relaunch the M&S range of beers INVOLVEMENT: After extensive taste testing (!) we introduced new branding and relaunched the range of beers with a new taste intensity and selection scale to assist female purchasers when buying beer for ‘their man’. Re-design and on-pack copy for the range of six beer types / brands. ‘Food to Go’ range (sandwiches and soft drinks etc) REQUIREMENT: Recommend and action a pilot scheme to evaluate the impact on sales for sub-branding and greater promotion of the ‘Food to Go’ range (sandwiches and soft drinks etc). INVOLVEMENT: Design of the Food to Go logo and graphics, pilot scheme and recommendation for branding in-store and in-window displays. The result was over 25% increase in sales in the trial period within the participating stores. Flowers Direct INVOLVEMENT: Development of a number of postcards to promote the Flowers Direct Service in-store Pic 1 / Pic 2
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