Soplica is one of the best known (and liked) vodka
brands in Poland. Our brief was to re-position it and launch the
product into the UK market.
REQUIREMENT: Re-positioning
and launch into the UK market.
INVOLVEMENT:
An integrated campaign and ongoing marketing support involving:-
• Strategic /
business involvement
• Educational leaflet Pic1
/ Pic2
• Branding
• Consumer
research
• Visit to Polish manufacturing
site to see distillation process to establish proposition
• Re-positioning
as the authentic Polish vodka
• Re-packaging
to ensure premium status
• Trade sell-in presentations
• Retailer programmes
• Creation
of cocktail range
• Website
• PR direction
• Point
of sale
• Sales
promotion
WEBSITE:
www.soplica.co.uk
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