REQUIREMENT: Encourage trial and increase sales
of three different categories - fruit,
vegetables
and cheese.
INVOLVEMENT:
These campaigns were implemented individually and involved:-
• Theming, message
and position, branding and proposition Pic
1 / Pic
2
• PR Pic
1 / Pic
2 / Pic
3 / Pic
4
• Sales promotion Pic
1 / Pic
2 / Pic
3
• In-store point of sale
• Competitions
In each case, a significant sales increase was realized during the
period of the campaign.
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