| Gold Hearts
(Spiderman themed) |
| • |
Research |
| • |
Extensive telemarketing |
• |
Redesign for the Appeal logo |
| • |
Development of presentations for retailer
and potential partners |
| • |
In-pack and box copy incorporating ‘phone
in competition |
| • |
Box
design |
| • |
Meetings with retailers and partners |
| • |
Multi-level PR campaign Pic
1 / Pic
2 / Pic
3 / Pic
4 / Pic
5 |
| • |
Media liaison and releases |
| • |
Cinema event with Natasha Kaplinski, CbeeBies
and 100 disadvantaged children Pic
1 / Pic
2 |
| • |
Gold
heart webpage direction |
| • |
Competitions |
| • |
Dealings with over 50 celebrities
and their agents - eg. Hugh
Laurie / Emma
Forbes / Fiona
Phillips / Natasha
Kaplinsky / Jonathan
Ross / Claire
Sweeney / Robert
Powell |
| • |
Event management |
| • |
Sponsorship |
| • |
Schools
campaign |
| • |
Internal communications |
| • |
E-messaging |
| • |
Radio commercial |
| |
|
|
IBTH Range
|
| • |
Logo and concept for the Inspired by the Heart
Range (merchandise range – on-line and brochure) |
| • |
Sourcing, product selection, pricing, distribution,
storage of heart inspired products Pic
1 / Pic
2 / Pic
3 / Pic
4 |
| • |
Order process system |
| • |
Identification and negotiation with suppliers |
| • |
Photography, styling and production of the
IBTH
catalogue |
| • |
Involvement with the IBTH
on-line shop |
| • |
Sales
presentations |
| • |
PR - including sponsorship of EMAP's PremierKids
Exhibition and heart inspired fashion show with
Emma Forbes |
| • |
In-store point-of-sale |
| • |
Extension of scheme whereby retailer &
consumers contributed £1 for any heart inspired item
(retail) |
• |
Recommendation and development of new merchandising
range to to increase fund-raising opportunities from Heart
concept. |
